Adnomics
Brand Search Report

Are you overspending on brand search?

The Adnomics Brand Search Report is a free tool that shows how much of your Google Ads budget goes on bidding for your own brand name — and how much you could win back. Connect your Google account to see yours in a few clicks.

Our guarantee: we only read your account to build the report — we never change anything in it, and we never share your data. By continuing, you're agreeing to our terms of service and privacy policy.
Brand Search Report
LAST 12 MONTHS
BRAND SPEND
£20,592
OF ACCOUNT
32%
▲
BRAND CPC
£0.17
2.7× BENCHMARK
Brand spend vs share of account
spendshare
A
S
O
N
D
J
F
M
A
M
J
J
IMPRESSION SHARE
86%
captured
REINVESTABLE
~£6,864/mo
HOW TO FIX IT
1
2
3
What's in the report

Six things you'll know about your brand search

Pulled straight from your account — no calls, sales pitch or waiting on a proposal.

01
Your brand spend, sized
Exactly what you spent bidding on your own name over the last 12 months, and what share of the account that is.
02
How you compare
Your brand share benchmarked against other brands of similar size, so you know whether your spend is normal or not.
03
CPC trend
What you're paying per brand click and how that's moved across the year — the clearest sign of competitor pressure.
04
Impression share
How much of your brand demand you're already capturing, and how much extra budget would actually buy you.
05
Performance Max overlap
Whether PMax is quietly harvesting your brand traffic and inflating its own reported performance.
06
What to do about it
A plain-English list of what to change, in the order we'd do it, with what to expect from each step.
Get your report
Free, self-serve, and we never change anything in your account.
About us

Performance marketing optimised for revenue, not platform vanity metrics

Most agencies optimise for dashboard metrics. They rely on in-platform ROAS, letting algorithms claim credit for cheap sales from existing customers. This "Platform Reality" is why your ad account looks incredibly profitable while actual revenue flatlines.

We do things differently. Using our Revenue Reality® framework, we strip away platform noise with continuous incrementality testing — isolating the campaigns driving net-new customers and ruthlessly optimising them against your profit margins.

Brand search is the clearest example of Platform Reality at work, which is why we built this tool.

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Accredited partners
Google Premier Partner
Meta Business Partner
Google Premier Partner (top 3% of UK agencies) and Meta Business Partner.